About Center'd

We just love it when a plan comes together. Unfortunately, that rarely happens without heroic efforts, hundreds of emails, and a fair amount of anxiety.

Who is going, where are we going, when are we going. Easy, right? Well, not so much. In fact, no one has created an experience that combines the best of planning tools with the best of local search. And until someone does, we will either continue to endure, or stop making plans altogether. Sigh.

But wait! At Center'd, we’ve been thinking about how to solve the challenges that exist in making plans. From the smallest get together, where you just can’t decide on where to eat and oh-my-goodness-I-can’t-take-it-anymore-maybe-I’ll-just-stay-home-and-wash-my-cat, to the large fundraisers and school activities that require signups and hundreds of emails and weeks of meticulous planning, one thing is clear: We can help you spend less time planning, and more time enjoying yourself.

We do this by focusing on three categories:

People - Connect to people you trust, and get their opinions and information to help you find that perfect place or make successful that successful plan.

Places - See what the crowds think by seeing ratings and reviews from across the web, or find out what your trusted friends think.

Plans - Easily invite friends, find out where everyone wants to go and when with place and time voting, empower volunteers to sign up for tasks, and stay on top of it with reminders and notifications.

Our co-founders, Chandu Thota and Jennifer Dulski, each have a wealth of knowledge and expertise in local communities and information, but found that making plans was still wrought with peril. Each was already working in related fields: Chandu developed the first iteration of Center'd (called Fatdoor), which focused on bringing neighbors together in an online community. Before that, he was at Microsoft as the lead engineer for its mapping products. Jennifer was at Yahoo! managing its local and marketplace businesses. They knew they needed help, so they found a talented underground team who escaped government persecution and were traveling the country solving crimes and performing odd jobs. After tracking the team down, it was clear these were the right folks for the challenge, and Center'd was born.

We're pretty excited by what we have put together, especially since it is only a first draft. We have some pretty exciting stuff up our sleeve, so stay tuned. We hope you enjoy the first draft of Center'd. Thank you for stopping by. We'd love to hear from, so please don't hesitate to drop us a line.

Happy planning!
The Center'd Team

We just love it when a plan comes together. Unfortunately, that rarely happens without heroic efforts, hundreds of emails, and a fair amount of anxiety.

Why is it so challenging? Who is going, where are we going, when are we going. Easy, right? Except that it isn’t. In fact, no one has created an experience that gets all three of these pieces right. And until someone does, we will either continue to endure, or stop making plans altogether. Sigh.

At Center'd, we’ve been thinking about how to solve the challenges that exist in making plans. From the smallest get together, where you just can’t decide on where to eat and oh-my-goodness-I-can’t-take-it- anymore-maybe-I’ll-just-stay-home-and-wash-my-cat, to the large fundraisers and school activities that require signups and hundreds of emails and weeks of meticulous planning, one thing is clear: We can help.

Hear us out. We can give you the tools you need to easily organize people, places, and times. Using the latest space-age technology, we have concocted features such as:

Polling tools: Enable your guests to take some of the burden of coming to consensus on the place and time to meet. That would be nice, since they will probably forget to bring the chili. Again.
Task Management and Volunteer Sign-up: Now you can easily get the team you need to do the stuff you need.
Connection management and calendar sharing: Now that you are suddenly so organized, and ready to pull off the perfect girls’ night out/summer camp/grandparents day/birthday party/first date/last date, let’s make sure those who are important to you can view your calendars. But not everyone, and not every event. We can keep a secret.
Explore neighborhoods: We’ll even help you out with finding other places and events. How would you like a view of your world filtered by the recommendations of people you trust? How would you like to be at the center, and have the people, places, and plans you care about revolve around you, just waiting to be experienced? We like that idea. In fact, we like it so much, we built it.

Whether you want to plan a large grandiose soiree, an informal rendezvous, a down home hootenanny, or you just want a place to go, we are here to help your world organize itself and revolve around you. That’s the benefit of being Center'd.

How we got here

Our co-founders, Chandu Thota and Jennifer Dulski, each have a wealth of knowledge and expertise in local communities and information, but found that making plans was still wrought with peril. Each was already working in related fields: Chandu at Microsoft as the lead engineer for its mapping products, and Jennifer at Yahoo! managing its local and marketplace businesses.

After having his first child, it became clear to Chandu that finding things like pediatricians, day care, or baby sitters in his local area was incredibly frustrating. Each new “search” for a service or place ended with him making numerous phone calls and sending tons of emails to determine what met his needs. Chandu realized what he needed was an efficient way to get trusted recommendations from his existing network and a site where that information could be archived and used by others (Eureka!). He set out to build a product that combined local information and social utility by starting Fatdoor, which would eventually evolve into who we are today.

For Jennifer, it was summer camp. Finding information on camps for her children became a daunting task every January. From getting the obvious information about a camp (do you feed the children or give them a sharp stick and send them into the woods?) to coordinating with friends, the days, emails, phone calls, and Web pages stacked up quickly. The worst part? Because none of this information is stored in an easily accessible way, the entire process repeats itself every year!

Convinced there was a better way, Chandu and Jennifer began thinking about how they could address this issue, and after meeting decided to combine their efforts and bring all their shared experience and knowledge together.

Lucky for them, they found an incredibly talented underground team of ninjas who escaped government persecution and travelled the country helping people and performing odd jobs. This was just the right team for the job, and Center'd was born.

Our Vision

We are committed to creating a remarkable experience that empowers you to connect to the people and places that are important to you. We believe that people want to connect to and help each other, and if given the right tools, they will.

Center'd evolved from a concept (formerly called Fatdoor) that aimed to bring neighbors together in an online community environment. While we have expanded beyond that original idea, the notion of being a good neighbor is still very important to what we’re doing. It’s even one of our core values. We like to think of all people as neighbors, and ultimately we believe that if you treat everyone like a neighbor, the world will become your neighborhood.

Your Privacy
At Center'd we value and protect your privacy. Please read our Privacy Policy to learn more.

Our Team
Meet the Center'd team behind Center'd.